How to Build UTM Codes in Google Analytics


Open Google’s Campaign URL Builder

There are three different types of tracking tags you can create in Google, two of which help you track traffic to new apps on app marketplaces. You’ll be using the Google Analytics Campaign URL Builder — the third option on this list.


Fill in each link attribute in the following form

Visit the page linked above and click the link to see this URL builder. Then, you’ll see the UTM builder shown below. Add the URL, Campaign, Source, and Medium information into their respective boxes.


Use the link in your marketing campaign

If you’d like to shorten it, you’ll need a tool like bit.ly (sign up for free).


Measure your success

If you already have Google Analytics set up for your site, Google will automatically track incoming campaigns. 

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