About Website Traffic Analytics

Checking website traffic allows you to see how well your site performs and how it compares to your competition. There are various traffic checking tools that you can use and each one has unique features that set them apart.

Wisenet has made it easy for you to incorporate website traffic tools within your Sales+ site(s) if you wish to do so. We have selected the 2 most used tools, being Google Analytics and Meta Pixel. You can learn more about each below.

Introducing Google Analytics within Sales+

Google Analytics is a platform that collects data from your website(s) to create reports that provide insights into how people are using your sites. With the data collected, you can make the improvements that are going to further help grow your business or brand.

Benefits

• Track website performance
• Collect visitor insights
• Determine top sources of user traffic
• Discover patterns and trends in user engagement
• Obtain visitor information, such as demographics

What data is collected by Google Analytics

Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type.

NOTE: Google Analytics doesn’t track individual users. It is necessary to be aware that although you can set some user-level properties, this cannot include any Personally Identifiable Information (PII) i.e.  email, name, company, etc.

Introducing Meta Pixel within Sales+

Meta Pixel, informally known as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website. Like other tags, it helps drive and decode key performance metrics generated by a particular platform. Specifically, the Meta Pixel will help if your organisation has a Facebook page.

Benefits

• Enhance relevance by serving Ads to custom audiences made up of visitors to your Sales+ sites
• Boost Ad reach by creating audiences from a custom audience of website visitors
• Track key performance metrics that matter to your organisation by getting an insight into:
  • who’s converting
  • which pages they are visiting
  • how much ROI your campaigns are delivering
• Get a better idea of which tactics are working and which aren’t

What data is collected by Meta Pixel

Meta Pixel tracks pageviews on all relevant pages you want to track, create audiences, and remarket with. These can include:

• People who click through to your post-click landing page but don’t progress to the sales page
• People who click through the post-click landing page to the sales page but don’t submit a payment
• People who make it all the way through the checkout process to your “Congratulations! You have successfully enrolled.” page