How To make sure your Email doesn’t look like Spam

Here are a few basic tips for your messages and message templates that will make them more likely to pass successfully through spam filters.

Before you begin:

Required Knowledge: Messaging


  1. Be sparing with images
  2. Provide an ‘opt-out’ option
  3. Avoid promotional style text
  4. Include real world contact information
  5. User a spam checker on the message
  6. If sending HTML, make sure it’s cleanly coded and include a plain text version
  7. do not attach file types like .exe, .zip, .swf


Further Reading References

Tips to Keep Email Out of the Spam Folder

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