How To make sure your Email doesn’t look like Spam

Here are a few basic tips for your messages and message templates that will make them more likely to pass successfully through spam filters.

Before you begin:

Required Knowledge: Messaging


  1. Be sparing with images
  2. Provide an ‘opt-out’ option
  3. Avoid promotional style text
  4. Include real world contact information
  5. User a spam checker on the message
  6. If sending HTML, make sure it’s cleanly coded and include a plain text version
  7. do not attach file types like .exe, .zip, .swf
Related Articles


Further Reading References

Tips to Keep Email Out of the Spam Folder

Was this Resource helpful?